The New Name Establishes Brand Cohesion, Aligning the Distribution Business of McIntosh Group
MAPLE GROVE, MN (JULY 18, 2022) -- McIntosh Group Inc. is proud to announce a change in brand name of its US Distributor, Sumiko Audio, to Fine Sounds Americas. The name change is a rebranding effort designed to mirror the growth and transformation of the company, providing clarity for customers and partners to better express the company’s family of products and initiatives.
With the growth of its distribution business, most recently seen in the operation of Fine Sounds UK and Fine Sounds Benelux, Fine Sounds Americas aims to continue the positive development and progression of its brands by aligning its identity accordingly.
“We are happy to make this move to leverage the value of consistent branding across McGroup distribution companies,” said Fine Sounds Americas Vice President and GM Steve Margerin. “We feel the change will reduce confusion with the Sumiko Phono Cartridges brand we distribute, while also highlighting the company’s growth and momentum, continuing to establish our position in the luxury audio space.”
“The rebranding ensures consistency among our owned distribution channels and is a true testament to our commitment to the company’s mission,” McIntosh Group COO Jeff Poggi added. “Our team aims to deliver amazing experiences to our customers through our portfolio of legendary audio brands in all markets that we serve.”
Fine Sounds Americas will operate as usual under the new name, owning US distribution for Sonus faber, Pro-Ject, Rotel Electronics, Bassocontinuo and Sumiko Phono Cartridges brands. All invoicing, packaging, and communications will be rebranded in the coming months, the rebranding and name change will not impact any partner points of contact, shipping and billing addresses, tax identification, and additional invoicing information, which all remain the same at this time.
ABOUT FINE SOUNDS AMERICAS
Fine Sounds Americas – formerly Sumiko Audio – has been driven by a collective passion for offering the best sound equipment possible in both music and film formats for over thirty years. Providing fully integrated solutions in a variety of high-end audio segments, FSA has established itself as an exclusive market expansion services provider for some of the world’s most respected luxury and lifestyle audio brands. As a part of McIntosh Group, an international leader in the production and distribution of ultimate-quality audio components, FSA continues to approach new market segments with a focus on retail and CEDIA distribution channels across international markets alongside subsidiaries Fine Sounds UK, Fine Sounds BENELUX and Fine Sounds China. Today, FSA is responsible for the distribution of premium audio brands including Bassocontinuo, Pro-Ject, Sonus faber, Rotel Electronics and Sumiko Phono Cartridges throughout North, Central and South America. Learn more at finesounds.com
