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Shawline HDMI gets 48 Gbps upgrade for optimum performance from today’s A/V devices

A key chipset upgrade for Shawline HDMI brings 48 Gbps performance for AV lovers, gamers and more

16th July 2020, Wiltshire, England: Chord Company has upgraded one of its best-loved HDMI cables, Shawline HDMI, to 48 Gbps performance, giving super-fast transfer rates from advanced HDMI chipsets. The new Shawline HDMI AOC 21 (Active Optical Cable) uses a high-quality True HDMI chipset at both ends, plus the highest OM3-grade glass fibres. In addition to full 4/8K HDR picture quality, the premium high-speed Shawline HDMI AOC 21 benefits from the improved audio performance of optical fibre, and is immune to HF noise.

Shawline HDMI AOC 21 is Chord Company’s second-highest-performance HDMI cable and is an optical/copper hybrid with extensive high-frequency noise protection. The copper elements have been uprated for improved mechanical isolation, but the most noticeable difference is the advanced HDMI chipsets.

Shawline HDMI AOC 21 is capable of full 8K performance at 60 Hz or 4K at 120 Hz, providing peace of mind for upcoming 8K content, plus a welcome degree of future-proofing.  Available in 1 m, 2 m, 3 m, 5 m, 8m, 10 m, 15 m and 20 m standard lengths. Custom lengths of up to 50 m are available by special order.

Doug Maxwell, Chord Company’s Sales Director said, "Our Shawline range has proven to be immensely popular with our customers, sitting as it does in the middle of our range portfolio, offering a near-perfect blend of price to performance. I’m delighted, therefore, to be upping the performance of the Shawline HDMI AOC 21 cable and giving AV lovers even greater performance from their investment in our handmade cables.”  

About Chord Company’s HDMI cables

Chord Company’s HDMI cables use the same high-quality materials and unique construction techniques that the Wiltshire company has become famous for, offering music, movie, TV and gaming fans the proven advantages of Chord Company-built cables. Every Chord Company HDMI cable is handmade to order at the Amesbury (Wiltshire) factory, located just outside the world-famous Stonehenge.

The cables’ quality, reliability and future-resistant specification also make them ideal for installations, where frequent cable swapping is neither desirable nor practical.

Chord Company’s Shawline HDMI AOC 21 benefits from the company’s trademark advanced shielding and legendary handmade quality and includes a lifetime warranty for added peace of mind.

About Chord Company HDMI AOC (Active Optical Cables)

For several years, Chord Company has been exploring optical technology to deliver the full performance capabilities of today’s players, processors, consoles and screens.

Unlike TOSLINK cables, where the entire signal is carried down optical fibres, HDMI AOC cable is an advanced hybrid of seven copper cables and four optical fibres. The advantage of optical fibre is that it doesn’t pick up HF noise, unlike copper. This potential weakness, coupled with the longer cable lengths involved, means that HF noise on the signal earth is inevitable.

Even though this is a digital ‘optical’ cable, Chord Company’s engineers have to ensure that the copper elements are fully protected from external HF noise pollution. Therefore, beneath the external PVC jacket, the company has incorporated a double aluminium foil shielding system for even greater performance.

Price and availability

Chord Company Shawline HDMI AOC 21 is available now priced from £250 (1 m)

About Chord Company

Chord Company is the UK’s leading high-performance A/V cable manufacturer. The company has been painstakingly designing and hand-building superior audio cables in Britain, for discerning customers in over 50 countries, for more than 30 years.

Chord Company is driven by an uncompromising desire to make music ‘live’, regardless of source. The Chord team takes enormous pride in delivering this goal, resulting in class-leading cable products, whether standard or bespoke. In-house design and manufacturing provide complete control of the production process, guaranteeing consistency and creating a family of cable products that thousands of music lovers choose to enable their audio systems to perform at their very best. 

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