In Pursuit of the Next Generation
PS Audio re-targets Sprout at new price of $499
Boulder, CO: 9/18/15: Last year veteran audio manufacturer PS Audio introduced Sprout, a small integrated amplifier designed to appeal to entry-level buyers and attract younger enthusiasts to audio. CEO Paul McGowan felt this step into untested waters was needed to help specialty audio survive and grow.
"Sprout was a hit with our customers, but it wasn't a home run with the target audience," said McGowan. "We haven't made as much headway into the new market as we'd hoped, and we've seen that for entry-level consumers, $799 was just too expensive.
"Building Sprout was a leap of faith on our part, and required a major investment that we've repaid, paving the way to restructured partner pricing. To us, and our dealers, developing the future of our industry is far more important than maintaining standard margins. So, to make Sprout accessible to even more music lovers, we're cutting the price to $499. Sprout was a bargain at $799; at $499, it's a total no-brainer."
Sprout was designed by Sales Director Scott McGowan to be a simple, elegant solution for music lovers to play their tunes from records, CDs and smartphones in today's smaller homes. "I designed Sprout to be for Millennials and 30-somethings like me," said Scott. "Houses are smaller these days—perfect for Sprout, but unfortunately, so are incomes. We expect Sprout will get into a lot more homes at $499."
The $499 price is a permanent change, not a promotional special, and goes into effect September 18. Sprout at $499 is the same little giant that received rave reviews and appeared on magazine covers. Sprout hasn't changed—just its price, and for the better!
Sprout is available direct from the PS Audio website, from dealers, and from many distributors. Price may vary in overseas markets.
Complete details of Sprout can be found at this link.
