The new silver ChordOhmic plugs are now a feature on all factory cables and are available separately, too
3rd October 2018, Amesbury, Wiltshire: Following their debut at Sound and Vision (Bristol) in February and production debut at Festival of Sound (London) in September, Chord Company’s revolutionary new ChordOhmic silver-plated loudspeaker plugs, which have been developed from the flagship ChordMusic and Sarum T speaker plugs, are now shipping with all factory-terminated loudspeaker cables from the Wiltshire specialist’s range.
Chord Company’s ChordOhmic silver-plated loudspeaker plugs have drawn on the company’s 33-year history in UK cable design and manufacturing, and are engineered to bring both the electrical and sonic benefits of silver to speaker cables. The plugs offer the proven conductivity and signal-preservation benefits of silver, backed up by the UK market leader’s legendary build quality. The ChordOhmic plugs are so highly trusted, in fact, that they are fitted to everything from the entry-level C-Screen (£5 p/m) to the flagship ChordMusic speaker cable (from £3,300). They are also available separately to enhance both Chord Company and other brands of speaker cable; £8 (banana) and £25 (spade) each.
More about the ChordOhmic plugs
The introduction of the ChordOhmic plugs follows the successful implementation of silver-plated connectors in the company’s flagship loudspeaker cables. For 2018, the technology has trickled down from ChordMusic and Sarum T into a more efficient and affordable plug which offers a highly cost-effective performance upgrade for any level of cable or system.
The ChordOhmic plug body is constructed from high-quality ABS. The plugs themselves are machined in the UK from a high-quality brass alloy sourced from Germany. The metal contact pin (4mm banana) is also machined in the UK on precision lathes more commonly employed in machining watch parts and high-tech Formula 1 components. The silver-plated spade connectors are constructed from pure copper bar which is heavily plated with silver to give the optimum contact and can be supplied in any multiples.
Silver, the new gold
The Wiltshire specialist, which has been designing and hand-building cables in the UK since 1985, has long been an advocate of silver, using the highly conductive material to plate its copper conductors and connectors across its comprehensive range of award-winning interconnects. Now, the superiority of silver as a plating finish has extended into the company’s entire speaker cable range.
Gold takes third place
Although gold is generally perceived to be the best plating material for high-quality connectors, its only major advantage is its total resistance to corrosion (which is not normally a domestic issue). Gold is also associated with performance and quality due to its high commercial value.
Gold is, however, the third most conductive metal available. It is outperformed by both copper (+140% better) and silver (+148% better). Better conductivity means lower resistance and, therefore, less signal loss. Less signal loss means increased performance, as expressed by Ohm’s law, hence the name of Chord Company’s new speaker plugs.
Crucially, silver-plating not only makes sense from an electrical point of view, Chord Company found it gave an audibly superior result during when compared with gold-plated connectors in its extensive listening tests.
Price and availability
ChordOhmic speaker plugs are available now fitted to all factory-terminated Chord Company speaker cables. They are also available separately, priced at just £8 (banana) and £25 (spades) each.
Chord Company contacts for publication
Tel: 01980 625700
Email: [email protected]
Web: chord.co.uk
Press contact
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Chord Company, images and review requests, please contact Dan George:
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About Chord Company
Chord Company is the UK’s leading high-performance A/V cable manufacturer. The company has been painstakingly designing and hand-building superior audio cables in Britain, for discerning customers in over 50 countries, for more than 30 years.
Chord Company is driven by an uncompromising desire to make music ‘live’, regardless of source. The Chord team takes enormous pride in delivering this goal, resulting in class-leading cable products, whether standard or bespoke. In-house design and manufacturing provide complete control of the production process, guaranteeing consistency and creating a family of cable products that thousands of music lovers choose to enable their audio systems to perform at their very best.
