London, 4 September 2017 – Following major partnership unveilings at IFA technology show in Berlin, MQA is announcing a key new agreement with global music streaming platform Deezer, which will significantly expand MQA's music offering and audience reach.
The deal will enable MQA's technology to be integrated into Deezer's platform, as well as across the service's ecosystem of hardware partners and connected devices. While MQA's commercial roll-out is still in its early stages, both companies already share several partners, including leading audio brands such as Bluesound, LG, Onkyo, MOON by Simaudio and Sony.
In addition to its signature feature, Flow, your personal soundtrack that uses smart data and algorithms, along with personal recommendations to play the tracks you want to hear, Deezer's music streaming service boasts over 43 million songs, is live in 185 countries, and has more than 12 million active users across the globe.
MQA, the award-winning music technology, perfectly captures and reproduces the sound of the original studio recording in a file that's small enough to stream. Over the last 15 months, MQA has been concluding deals with all three major record labels, as well as Merlin on behalf of the independent label community.
Mike Jbara, CEO of MQA, commented, "This partnership has great synergy as we already work closely with several of Deezer's hardware partners. We're looking forward to a close collaboration."
About MQA
Using pioneering scientific research into how people hear, the MQA team has created a technology that captures the sound of the original studio performance. The master MQA file is fully authenticated and is small enough to stream, while also being backward compatible, so you can play MQA music on any device. MQA's award-winning technology is licensed by labels, music services and hardware manufacturers worldwide and is certified by the RIAA. MQA is a UK-based private company.
For more information visit www.mqa.co.uk
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About Deezer
Deezer connects 12 million active users around the world to over 43 million tracks. Available in 185 countries worldwide, Deezer gives instant access to the most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favorites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it's the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com.
For the latest news on Deezer go to Deezer.com/company/press
