MIT Cables Launches First Non-Cable Audio Product on Indiegogo
Manufacturer puts its patented Multipole™ Technology in an active circuit for the first time
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March 25, 2016-Rocklin, CA – MIT Cables has done something they never said they would do, which is put their patented Multipole™ Technology inside an active circuit, making their brand new product, the Vero HCA 29 High Current, Silent Powered™ Class AB Headphone Amp a worlds first.
MIT Cables launched the new Vero line of products last year with the Vero Headphone Cable, thrusting the manufacturer into the more popular personal audio and headphone market. The newest product in the Vero line, the Vero HCA 29, is housed with MIT’s Multipole™ Technology and features twenty-nine poles of articulation, garnering a lot of respect throughout the industry as a groundbreaking move.
MIT Cables Indiegogo Campaign launched on Thursday, March 24th and has raised more than 50% of their $25,000 goal in less than 24 hours. The campaign will run for thirty days. Backers from the last Vero Indiegogo campaign had first dibs on the best perks called “Secret Perks” through Indiegogo, meaning that anyone with a specific link can purchase those specific perks, otherwise not visible to the general public. First offerings of the Vero HCA 29 will be more than 55% below the retail MSRP of $1999.
MIT Cables has been manufacturing high-end audio interfaces for more than three decades, bringing award winning products and solutions to home audio and professional recording studios around the world. Their patented Multipole™ Technology has been used on many Academy award winning film scores and GRAMMY Award winning recordings. Until now, Multipole™ Technology has only been housed within the network boxes found in MIT Cable’s award winning products. For the first time ever, MIT is now putting this technology inside of an amplifier.
VP of Marketing/Sales, Kent Loughlin explains that their decision to create a non-cable product for personal audio was a “no-brainer”. “We quickly discovered that the headphone and personal audio market was something we wanted to participate in after attending a few different Head-fi shows,” Says Loughlin. “We have a competitive edge with our technology and after developing the first prototype and really evaluating the market, we were all in!”
Founder and President of MIT Cables, Bruce Brisson began designing the Vero HCA 29 with the help of Aaron Reiff, former Chief Engineer at Lucasfilm’s Skywalker Sound and former audio engineer at Capitol Studios in the Hollywood Capitol Records building. Reiff and Brisson began working together in the 1990’s installing a ‘looping and ADR’ room in the Technical Building at Skywalker Sound, and together worked on the renovation of Lucasfilm’s Stag Theater, also known as THX Theater #1. “There was only one guy who I knew would put as much passion and attention to detail on this project as I would.” says Brisson. “Aaron has a true passion for sound quality.”
“I knew that at some point, Bruce and I would develop a product together, and when we did, it was going to be something special”, says Aaron Reiff, sound engineer and co-designer of the Vero HCA 29, “Finally MIT has put their Multipole™ Technology in an active circuit… finally! And it sounds awesome!”
The Vero HCA 29’s “Silent Power™”, refers to its reliability on two rechargeable lithium ion batteries. “Just like rolling the windows up in your car to listen to your car radio, there is no simpler way to improve audio fidelity”, adds Loughlin, “Similarly, if we decouple our audio electronics from AC power and power them with direct current or DC power, there is a plethora of low level detail to be retrieved. This is due to the contrast of a background that is for the most part silent.”
MIT’s decision to use crowdfunding as a way to increase market awareness proved valuable with the Vero Headphone Cable after its debut last year, and they will continue to develop the Vero line as a means to compete in the personal audio market. “For thirty years MIT has dedicated itself to making the best interfacing products in the world at the greatest return on investment.” says Loughlin, “We are very excited about the progress we have made in the development of our personal audio line, and see amazing growth in this division in the coming years. We will continue to honor the technology of MIT products which make them so unique to the market.”
