Kirkland, WA – Following on its entry-level trickle-down technology Series 7 loudspeakers, Genesis Advanced Technologies is proud to announce the entry-level, trickle-down technology Simplicity Phono.
“I originally designed this for my buddy, Mat Weisfeld at the American turntable company VPI Industries,” said Gary Leonard Koh, Chief Designer and CEO of Genesis Advanced Technologies. “However, at the behest of my dealers and distributors who are not VPI dealers, I was persuaded to build a Genesis version. It is a good time to launch this as my Premium Platinum just won an award, but at $23,000, it is not really affordable.”
The Simplicity Phono is based on the basic circuitry of the Premium Platinum Phono which recently received the Enjoy The Music.com Blue Note Award 2025. The Gold Phono that originally implemented the phono preamplifier topology developed by Gary was awarded the 6moons Blue Moon Award in 2017. The Simplicity Phono is the embodiment of the tried and proven principles and technologies from those two high-end models but brought down to a more easily affordable price-point using batteries instead of a complex and expensive power supply.
“The beauty of Gary’s design that even a novice to record playback can have state-of-the-art reproduction,” Carolyn Koh, Vice President and COO said. “They won’t have to fiddle with complicated settings that can be really hard to understand. And the problem is that you never know whether you have the correct parameters set. I just want to cue-down and enjoy the music.”
“With the Simplicity, just insert 20 batteries, plug it in and start enjoying the music,” agreed Gary, “The Platinum is better, but a whole lot more money. The Platinum is in the systems of many of my Genesis owners, but I needed something for new entrants to the Genesis family through the 7-Series.”
There is much more about the technology behind the Simplicity Phono in the reviews of the Gold and Platinum here:
https://6moons.com/
The Genesis Simplicity Phono will retail for $7,500 and available from Genesis dealers and distributors around the world. More information will be available at https://www.
About Genesis Advanced Technologies
Genesis Advanced Technologies is a leading developer of high-end luxury loudspeaker and amplifier systems with a commitment to absolute fidelity™ in product, service and performance. Genesis develops loudspeaker systems, amplifiers and accessories for music lovers worldwide.
Genesis Advanced Technologies • 11118 117th Pl NE • Kirkland, WA 98033 • Voice: (425) 415-8383 • info@
