AURALIC North America Inc. and its parent company, AURALIC LIMITED, has announced promotion of Chris Morris to Manager, Global Technical Support. Although his duties are worldwide, a major emphasis will be on working with U.S. dealers.
Prior to this promotion, Chris handled both dealer and consumer technical support issues for AURALiC’s streaming products.
He started out working for Apple, training professionals on Aperture (where he is Apple Certified) and Motion, and then taught new Apple trainers (called “Creatives”) on how to train customers. He later went to work in sales for a hi-fi retailer.
Chris then worked for The Sound Organisation for four years, starting as in regional and then national sales for Rega, Naim, Dali, Chord Cable, Quadraspire, and others. When The Sound Organisation brought on Naim, he recognized there was great growth potential in their streaming products.
From that point on he became their National Training Manager and focused on growing Naim by training dealers and creating training materials to help dealers learn about the new product category of digital audio streaming
Prior to working for AURALiC, he ran his own company helping distributors and manufacturers support streaming or network based products.
About AURALiC
Based in Gardenia, CA, and Beijing, China, the U.S subsidiary AURALIC North America Inc. and its parent company, AURALIC LIMITED, are passionately committed to designing, engineering and manufacturing user-friendly audio components that combine modern audio technologies with superior design and functionality, providing music lovers with a new way of conveniently enjoying music. Its growing family of products includes the ARIES, ARIES LE and ARIES MINI Streaming Bridges, VEGA Digital Audio Processor with Class-A preamplification, the 200-Watt MERAK Monoblock Power Amplifier, the TAURUS PRE Balanced Class–A Line Stage Preamplifier, the GEMINI 2000 Headphone Dock, the TAURUS MK II balanced Class-A headphone amplifier and the new Altair Streaming DAC.
For further information, visit AURALiC's website at www.auralic.com
