The launch blends Japanese craftsmanship and American design for uncompromising analog performance
MAPLE GROVE, MN (January 28, 2026) – Sumiko, a leader in analog audio innovation, today announced the launch of the Oriole Phono Cartridge, a new benchmark in high-performance sound positioned between the company’s acclaimed Songbird and Starling models.
Crafted in Japan, the Oriole Phono Cartridge delivers elevated musical detail and dynamic accuracy through a nude Shibata stylus and low-impedance generator rated at 5.5Ω (0.3mV output). These refinements reduce moving mass, improve groove tracking, and yield greater depth, transient response, and spatial information, bringing listeners closer to music.
With its bold orange housing, Oriole offers audiophiles and hi-fi enthusiasts a new level of performance at $1,699. Ideal for turntables in the $1,000-$5,000 range, Oriole gives listeners a true taste of reference level analog sound without compromise.
By expanding its portfolio with Oriole, Sumiko continues its mission to deliver precision-crafted cartridges that honor music’s finest details. Orders for the Oriole Phono Cartridge can be placed through Authorized Sumiko dealers with shipping expected to begin at launch.
ABOUT SUMIKO
For more than 40 years, Sumiko has been a trusted name in analog audio, offering a distinguished range of phono cartridges for listeners around the world. Since producing its first cartridge in 1982, Sumiko has remained dedicated to delivering state-of-the-art performance, superb tracking, and a musical, fatigue-free listening experience. Crafted in Japan by skilled artisans, Sumiko cartridges reflect a long heritage of craftsmanship and precision. From its accessible Oyster Moving Magnet designs to its Reference Low Output Moving Coil models, every cartridge is engineered to honor the essence of analog sound and deepen the emotional connection to music.
