The Swiss company Goldmund has been present in Asia for more than three decades. The high demand for Goldmund products and the brand excellent reputation on this market are easily explained by the first strategic plan of the company. Issued in 1982, at a time when most audio brands were trying to conquer the USA, this one had the clear objective of serving Asian customers first. Since then, Asia has continuously been Goldmund’s preferred market, and the first one in terms of sales.
It is thus not surprising to discover that Goldmund is opening this summer a new sales and technical support center in Taiwan. Located in Taipei, the new center will provide quicker technical services to its distributors and customers. It is also a demonstration center where the latest products of the brand can be experienced in a private home environment that includes a dedicated room with a Logos home cinema. The showroom will be at the disposal of Goldmund’s professional partners and will welcome end users for private listening sessions (on appointment).
The grand opening of the Goldmund Asia Center will take place on August 9 with a first event reserved to the media. The company will let journalists report their impression to the public and does not wish to spoil the surprise by disclosing more on the new facility.
This new development is a very clear message from Goldmund on a major shift it is taking in Asia. The company aims at reinforcing its presence and service thanks to geographically close and Chinese speaking staff members who will collaborate attentively with current distributors and dealers to promote a coherent presentation of the brand, products, and prices throughout the continent.
Dr. T.I. Lin, Goldmund Asia General Manager, will also take advantage of the opening of the Taipei Support Center to announce how the company will restructure its distribution in China. In an effort to fight the grey market that is widely spread in this country, it is foreseen that Goldmund Asia will be the sole distributor of Goldmund lifestyle and home theater products for China and will directly take care of all retailers who wish to continue or start working seriously with the brand.
